Quantitative Studies Face-to-face Interviews house by house, influx points,
WAPI - Web aided personal interviews CATI - Computer aided telephone interviews HAPI - Hand (device) aided personal interviews CAPI - Computer aided personal interviews |
| Qualitative Studies In-depth interviews Focus Groups Ethnographies Online Studies |
| Digital Analytics Navigation Perfomance Social Analytics |
| Neuromarketing We measure brain responses to different stimuli. |
methods
technology &
facilities