Insights We recognize call-to-action aspects and we define which are the factors that trigger a purchase. |
Customer Satisfaction
We identify client service satisfaction to determine purchase experience position. |
Marketing Performance We measure advertising campaigns performance and their impact in consumers’ minds based on the 4 marketing p’s. |
Brand Health Evaluation We calculate the brand’s value based on its logotype, color, advertising campaign and positioning. We quantify all these elements to build an index. |