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| Price
We recommend the most convenient price for new products, the most appropriate price changes for established products and we define the impact they might generate. |
Place
We measure a product’s reach in its distribution channels and its unit strength on shelves. |
| Promotion
We define the most appropriate promotion for the product and stimulating for the consumer. We measure the promotion impact and diagnose the results. |
Advertising
Using our methodologies, we identify opportunity areas to improve advertising communication. We measure on-going campaigns’ performance in terms of their impact, image positioning and brand. |
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