We recommend the most convenient price for new products, the most appropriate price changes for established products and we define the impact they might generate.
We measure a product’s reach in its distribution channels and its unit strength on shelves.
We define the most appropriate promotion for the product and stimulating for the consumer.
We measure the promotion impact and diagnose the results.
Using our methodologies, we identify opportunity areas to improve advertising communication.
We measure on-going campaigns’ performance in terms of their impact, image positioning and brand.